Interactive experiences that connect people

Participants taking part in an interactive HowToMakeFriends experience

At HowToMakeFriends, everything revolves around connection. We design interactive experiences that bring people closer together — at events, in neighbourhoods, within organisations, and between worlds that might otherwise never meet.

Our mission: More genuine encounters, more collaboration, and greater understanding. In a world where people increasingly retreat behind their screens, we create space for real interaction: accessible, meaningful, and memorable.

We do this without lecturing people or showing another PowerPoint, but by letting people experience something together. We use smart tools — such as smartphones — to break down walls, spark conversations, and make a sense of togetherness tangible. By using technology creatively as a bridge rather than a barrier, we create an atmosphere in which people open up to one another.

Interactive formats that combine smart technology with storytelling and social design. Think AI-driven matchmaking, live group challenges, and collective performances — tailored to your setting, your audience, and your goal.

Not a standard networking game, but an experience that genuinely moves people — and connects them with one another.

The team

Our founder and creative driving force: digital storyteller, creative technologist, and composer. With more than ten years of experience creating interactive experiences, he has worked with organisations including the Metropole Orchestra and created work for international festivals such as SXSW and Tribeca. His goal is to bring people together and show how even small actions can enable meaningful connections.

Eric Magnée

Artistic & Technical Director

Our founder and creative driving force: digital storyteller, creative technologist, and composer. With more than ten years of experience creating interactive experiences, he has worked with organisations including the Metropole Orchestra and created work for international festivals such as SXSW and Tribeca. His goal is to bring people together and show how even small actions can enable meaningful connections.

Eric Magnée

Artistic & Technical Director

Our founder and creative driving force: digital storyteller, creative technologist, and composer. With more than ten years of experience creating interactive experiences, he has worked with organisations including the Metropole Orchestra and created work for international festivals such as SXSW and Tribeca. His goal is to bring people together and show how even small actions can enable meaningful connections.

Eric Magnée

Artistic & Technical Director

The ideas and voice behind our marketing campaigns. He knows exactly when and how to get people moving — from a curious click to a packed events calendar. Combining marketing experience with creative energy, he translates our mission into stories that connect people.

Willem de Booij

Creative Strategist & Marketing

The ideas and voice behind our marketing campaigns. He knows exactly when and how to get people moving — from a curious click to a packed events calendar. Combining marketing experience with creative energy, he translates our mission into stories that connect people.

Willem de Booij

Creative Strategist & Marketing

The ideas and voice behind our marketing campaigns. He knows exactly when and how to get people moving — from a curious click to a packed events calendar. Combining marketing experience with creative energy, he translates our mission into stories that connect people.

Willem de Booij

Creative Strategist & Marketing